by Carol Ann DeSimine | Jul 21, 2018 | Brand Story
After people know WHAT you do they’ll want to know WHY you do it, and that’s where your story comes in. When people understand your WHY and see themselves in your story, they’re more likely to invest in you. What you should know about using your WHY...
by Carol Ann DeSimine | Jun 7, 2018 | Brand Story
We’ve all got stories that led us to where we are today, and many of them ain’t pretty. In fact, there’s a good chance that yours put you in a place so dark that the idea of any sliver of light emerging seemed an impossibility. But then time passed. The light emerged....
