2024 has been a year of change, growth, and resilience for entrepreneurs—particularly for coaches, practitioners, and transformation leaders navigating an ever-changing landscape of online business. From shifting market demands to tech advancements, the trials of this year have taught us valuable lessons about connection, credibility, and creating lasting impact.
One clear takeaway? 2025 is the year to write your book. Here’s why this single act could transform your business and legacy, anchoring the lessons of the past year into tangible growth.
The Trials and Tribulations of 2024
Running an online business in 2024 brought a unique mix of challenges and opportunities:
1. The Content Avalanche
The internet became more saturated than ever with free content, making it harder for leaders to stand out. Coaches and transformation experts faced increased pressure to articulate their unique value in a sea of competitors.
2. Tech Disruptions and AI
The rise of AI tools provided exciting ways to scale content creation, automate tasks, and engage audiences; however, this also led to a dilemma—how do leaders maintain authenticity in a world increasingly dominated by automation? And, if you’re not tech-savvy, how do you keep from falling behind?
3. Economic Uncertainty
In an election year, especially, economic shifts make it clear that trust and authority are the currency of successful businesses. Potential clients are investing more cautiously, prioritizing leaders who demonstrate expertise and stability. It seems that a select few are standing out from the pack, so what can you do to get people to notice you?
Why Publishing a Book in 2025 is Crucial
Amidst these challenges, writing a book offers an unmatched opportunity to solidify your authority and create a legacy. Here’s how:
1. Establish Authority and Credibility
A book positions you as the go-to expert in your field. While blogs, social media, and online courses are valuable, nothing cements your thought leadership like a well-written, published book.
2. Build a Connection with Your Audience
Books offer a unique chance to deeply connect with your audience in a way that shows the depth and breadth of who you are and how you can help. A book allows readers to immerse themselves in your philosophy, approach, and personal journey—creating a lasting emotional bond, as opposed to a piecemeal approach, where you focus on one service at a time, a book gives them the high-level view.
3. Future-Proof Your Brand
In a world of fleeting digital trends, a book is timeless. It acts as both a marketing tool and a revenue stream, providing value long after the initial launch. A book is forever!
How to Start Writing in 2025
The biggest complaint I hear about publishing a book is that it is a long journey. If you hold out for a traditional publisher, you could wait two years for your book to hit the proverbial bookshelf. With trends changing so rapidly most writers don’t want to wait that long. Here are some tips for writing a book in 2025, to ensure that it is relevant and timely.
1. Clarify Your Message
Reflect on your 2024 experiences. What lessons stand out? How can these insights serve your audience? Focus your book on providing practical solutions and inspiration.
2. Leverage AI for Productivity
Use tools to streamline research, structure your ideas, or draft content—but ensure your unique voice shines through.
3. Commit to a Writing Schedule
Consistency is key. Dedicate time each week to writing, and consider hiring a book coach or editor to keep you accountable.
Turn 2024’s Challenges into Your 2025 Milestone
The lessons learned in 2024—adaptability, authenticity, and trust—highlight why transformation leaders must prioritize writing their book in 2025. This isn’t just about marketing; it’s about creating a legacy, amplifying your message, and building deeper connections while widening your reach in a crowded world.
Key Points to Remember
The challenges of 2024 demand a new level of authority and authenticity in 2025. People don’t want another lead magnet, free training, or to sit through another workshop. But people do buy books that solve their pressing problem.
Writing a book establishes credibility, builds trust, and future-proofs your brand as a thought leader. Most readers perceive publishing a book as a huge accomplishment, so you become a leader simply for the fact that you went the distance. While 80 percent of people say they want to write a book, only 1 percent will actually publish. This puts you in the top tier of experts.
Start your book-writing journey with clear goals, consistency, and support. A book coach can make sure your topic is hot and that your book is written in a way that is engaging, focused, and interesting. This guarantees you’ll write a book you can be proud of, and one that will result in positive reviews and accolades.
In case you have your doubts…
Here are a few commonly asked questions that might just motivate you to get started:
1. Is it worth writing a book with so much free content online?
Yes. Unlike free content, a book carries a sense of permanence and professionalism, setting you apart from competitors. Unless you’re serving new entrepreneurs, your target audience most likely is not searching for another ‘quick tips’ lead magnet. To reach a sophisticated market, promote your book beyond social media and emails: show up on Amazon or in your local book store
2. How long does it take to write a book?
Everyone is different depending on lifestyle and other commitments, but once you make the decision to publish a book, you can have it done in 90 days to 6 months. This depends on the level of support you invest in. A book coach will get you there faster than if you leave it to your own devices.
3. What if I’m not a good writer?
As long as you’re an adequate writer who can string a series of thoughts together and know what you want to say, there are many ways you can get help with your writing. Hiring a book coach in the early stages will ensure your writing is powerful, and an editor will work magic with your manuscript helping you to bring your ideas to life while keeping your voice authentic.
Of course, there’s alway AI to help you write and generate ideas, or you can hire a ghostwriter to write it for you.
Bottom line is that however you get it done, writing your book in 2025 isn’t just a nice to have anymore—it’s a necessity. Make this the year you share your earned and learned wisdom with the world and make a lasting contribution.